AROUSSE

Logo and visual identity for a practice in loss and grief therapy

Task

To create a visual identity that brings calm and creates space. One that supports Arousse in the movements she makes with her clients: from loss to connection, from stillness to growth.

  • Strategy

    Soft, layered, and inviting. The strategy focused on developing a visual language that doesn't push, but opens. One that leaves room for emotion, movement and interpretation. The identity needed to reflect Arousse’s way of working: intuitive, attentive and grounded — with enough stillness to let the unspeakable speak.

  • Design

    Water as a source of connection. The design is inspired by the element of water — a symbol of flow, emotional depth and transformation. Water not only carries nutrients and energy, but also stores memory. This led to a logo concept based on the molecular structure of H₂O: two hydrogen atoms and one oxygen atom — three distinct parts that come together to form a new whole. Just as in Arousse’s work, disconnected parts are gently allowed to reconnect, in their own rhythm. The final visual identity is calm and spacious. The color palette is soft and muted, the typography light and refined. The website continues this philosophy: clear, serene and quietly personal.

  • Client

    Arousse

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